The Room Matters More Than the Screen
Most conversations about golf simulators start with technology.
Launch monitors. Screens. Software. Numbers.
All of that matters — but it’s not what determines how the room feels once the novelty wears off.
After spending decades photographing golf courses and, more recently, working inside simulator rooms, I’ve noticed something consistent:
Why Most Artwork Decisions Go Wrong (And How to Get Them Right)
Artwork decisions often go sideways for one simple reason:
Too many choices, not enough structure.
Without a clear process, what should be a finishing step turns into unnecessary back-and-forth, second-guessing, and delays.
More Than Wall Art: How SEG Systems Add Depth, Light, and Sound Control
Most people think of artwork as a single-purpose element—something you hang and move on from.
In reality, the right system can do much more than fill a wall.
In simulator environments, that flexibility becomes a real advantage.
The Easiest Large-Scale Artwork Install You’ll Ever Do
When installers hear “large-scale artwork,” they usually assume one thing:
More time. More complexity. More risk.
SEG works differently—and most installers are surprised by how simple it actually is.
What Makes SEG Fabric Artwork Different (And Why It Works So Well in Simulator Rooms)
Not all artwork behaves the same way inside a simulator room.
Traditional framed pieces often introduce glare, reflections, and visual interruptions—things you don’t notice at first, but feel over time.
There’s a reason many commercial environments have moved in a different direction.
Bali Handara Golf Club
Set inside a volcanic caldera beside a mountain lake, Bali Handara delivered one of the most exotic golf experiences of my career. Golf here felt inseparable from culture, landscape, and daily life.
Royal County Down
A brief visit to Royal County Down left a lasting impression. Standing on the ninth hole beneath gathering clouds, I was reminded why this is considered one of the greatest golf courses on earth.
Willowbend Country Club
At Willowbend, golf and Cape Cod tradition intersect—especially during cranberry harvest, when landscape and history share the stage.
Ritz Carlton Penha Longa
Few places combine golf, culture, food, and history as seamlessly as Penha Longa—a destination that demands repeat visits.
The Tribute Golf Club
Designed by a friend and fellow Oklahoman, The Tribute blends classic links inspiration with Texas land and an easy, welcoming rhythm.
